Predicting Indian Shoppers’ Malls Loyalty Behaviour
نویسندگان
چکیده
منابع مشابه
Understanding Online Shopping Behaviour of Indian Shoppers
The growth rate of India’s e-commerce industry is fascinating. It was reported as 88% in 2013 which is a clear contrast picture of the slower economic growth of India. The rising inflation rate in recent years has not slipped away the performance of online shopping industry in India. Companies are using the internet to put across and commune the information. Simultaneously it helps the companie...
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ژورنال
عنوان ژورنال: Vikalpa: The Journal for Decision Makers
سال: 2017
ISSN: 0256-0909,2395-3799
DOI: 10.1177/0256090917731431